In order to gain a deep understanding of the local market needs and potential for energy efficiency investment, a market assessment is conducted. In this phase all relevant stakeholders, including businesses, technology providers, local financial institutions and associations are engaged in the implementing countries.

As a result of the market assessment, priority sectors with attractive energy efficiency business opportunities are identified for the initial ESI Europe project. Through marketing and communication efforts, the development of the ESI elements and adaptation of the model to the local market is enabled.

Activities such as communication, promotion and marketing activities, capacity building for key market stakeholders are held to support the development of initial pipelines of energy efficiency projects that use the ESI model.

Supporting the target stakeholders with capacity building and direct support services. Promoting the replication of the model in additional European countries within six years of the project’s launch. Mobilising between EUR 87.3-100 million investment in energy efficiency projects and generating primary energy savings of between 77.8-98 gigawatt hours per year within six years of project’s start.

An ESI Europe toolkit and short videos will be developed in order to promote the model more broadly across Europe. Long lasting training tools will be created as well.